What is Content Marketing?

Content marketing is the creation and distribution of online content designed to attract and engage an audience. Unlike traditional marketing,
content marketing has no sales pitch. It does not try to directly advertise or sell a particular brand, product or service. Rather, it aims to capture
mindshare with valuable, relevant information that is educational, entertaining and/or emotionally satisfying. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.

The best kind of content marketing gently leads the audience to convert their interest into some form of online action – whether clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep. Read more